Driving sales

Better listing visibility and profitable sales on Allegro.

We manage Allegro Ads with margins in mind, not just revenue. You know what advertising costs, which products earn their keep and what remains in your business.

Who it is for

When to get in touch

S.01

Retailer

You sell on Allegro and want to grow while keeping advertising costs under control.

S.02

Manufacturer

You have your own products and want to build a stable, profitable Allegro sales channel.

S.03

Starting on Allegro

You are new to the marketplace and want well-organised listings and campaigns from day one.

S.04

A large catalogue

You have hundreds of listings and need to know which products are worth advertising and which drain the budget.

S.05

Revenue without profit

Sales are growing, but fees and advertising costs are eating into margins. It is time to calculate profitability.

Challenges

Challenges sellers bring to us

Advertising spend is growing faster than sales, and the budget feels wasted.

Your listings get lost among competitors, while customers choose sellers with better visibility.

Campaigns generate revenue, but little remains after fees and advertising costs.

You are unsure which products to advertise, so the budget is spread evenly instead of following the margins.

Scope

What Allegro Ads management includes

We tailor the scope to your account and product range, without rigid packages.

Account audit

A review of listings, previous campaigns, pricing and your position against competitors.

Campaigns

Setup and management of Allegro Ads campaigns aligned with your sales goals.

Listing structure

Titles, specifications, photos and descriptions that support visibility and conversion.

Product selection

Choosing listings worth promoting rather than advertising everything equally.

Profitability analysis

Comparing ad spend and fees with margins at product and campaign level.

Reporting

Clear reports on spend, ad-attributed sales and the next actions.

What we analyse

We calculate profit, not just revenue

Budget decisions are based on four areas covered in every report.

A.01

Listing visibility

Where your listings appear and how they compare with competitors.

A.02

Advertising cost

How much you spend on promotion relative to the sales attributed to campaigns.

A.03

Product margins

Which products can accommodate advertising costs and which cannot at their current margin.

A.04

Campaign profitability

What remains after fees and advertising costs across the account.

How we work

Our campaign management process

1

Account audit

Analysis of listings, product range, margins and previous advertising activity.

2

Strategy and product selection

Choosing listings and planning budgets based on profitability rather than instinct.

3

Listings and campaign launch

Improving listing structure, configuring campaigns and launching ads.

4

Optimisation

Continuous work on bids, products and budgets based on results.

5

Reporting and scaling

Regular reports with conclusions and recommendations on where to increase the budget.

FAQ

Questions before launching campaigns

Budgets can be wasted when all listings are promoted equally without considering margins. We begin with an audit and select products that can accommodate advertising costs. We increase spending only when the figures support profitability.
Yes. The seller account and campaigns remain yours, with access throughout the collaboration. Reports clearly show spending, ad-attributed sales and profitability.
It depends on the product and competition in its category. We calculate profitability before launch. If advertising part of the range makes no sense at your margins, we will tell you and focus spending where it can work.
Often, yes. Ads bring customers to the listing, but the title, specifications, photos and description help them decide to buy. You receive recommendations after the audit, and we can help implement them.
Data arrives from launch, but reliable conclusions require several weeks of measurement. We optimise campaigns regularly and explain the direction of changes in each report.
Start a project

Let's assess your account's earning potential.

Use the enquiry form to describe your products, previous campaigns and sales goal. We will recommend next steps after reviewing the account.

See also

Related services and insights

Service

Google Ads

Google campaigns that complement your Allegro sales.

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Service

Online stores

Your own store as a second, independent sales channel.

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Insights

E-commerce

Articles on sales, margins and e-commerce growth.

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