Driving sales

Google Ads focused on results, not traffic alone.

We plan, launch and optimise campaigns to generate enquiries and sales. We treat your budget as carefully as our own, with conversion tracking from day one and transparent costs.

Who it is for

When to get in touch

S.01

Online store

You want to scale sales with product campaigns that focus on profitability, not just revenue.

S.02

Service business

You want enquiries from customers who are actively searching for your service on Google.

S.03

B2B and manufacturers

You generate leads with a longer decision cycle and need campaigns measured by enquiry quality.

S.04

Local market

You serve a specific area and want to reach nearby customers without paying for nationwide traffic.

S.05

Taking over existing campaigns

Your campaigns are running, but their real results are unclear. We begin with an audit and reliable measurement.

Challenges

Problems businesses bring to us

The budget is being spent without visible sales. It feels as though your advertising money is going to waste.

Reports are full of clicks and impressions but do not explain whether the campaigns are profitable.

Website traffic is growing, but enquiries and transactions are not.

Conversion tracking was never configured, so budget decisions are made without reliable data.

Scope

What Google Ads management includes

We tailor the scope to your goal, industry and budget, without rigid packages.

Audit

A review of your account, existing campaigns and the website receiving the traffic.

Strategy

Goals, audiences, campaign types and budget planning.

Measurement setup

Correct tracking of conversions, analytics and transaction values from launch.

Search campaigns

Search ads for people actively looking for your products or services.

Performance Max

Product and reach campaigns across Google's advertising ecosystem.

Remarketing

Re-engage people who know your brand but have not completed a purchase or enquiry.

Optimisation

Ongoing work on bids, keywords, ads and budgets.

Reports

Clear summaries of spending, results and the next actions.

What we measure

We assess campaigns by results, not clicks

Budget decisions are informed by four metrics included in every report.

M.01

Conversions

Enquiries, transactions and other actions that matter to your business.

M.02

Acquisition cost

What you pay for each enquiry or transaction and how that cost changes over time.

M.03

Sales value

Revenue attributed to campaigns, rather than traffic figures alone.

M.04

ROAS

Return on ad spend: how much revenue is attributed to each unit of advertising spend.

How we work

Our campaign management process

1

Audit and goals

We analyse the account, competition and website, then agree on the outcomes the campaigns should deliver.

2

Strategy

Campaign types, account structure and budget planning aligned with your goal.

3

Tracking and launch

We configure conversions and analytics, prepare ads and launch campaigns.

4

Optimisation

Continuous work on results: bids, keywords, ads and budget allocation.

5

Reports and recommendations

Regular reports with conclusions and an action plan for the next period.

Our work

Results you can inspect

You have full access to Google Analytics and Google Data Studio reports on your campaigns. You can follow their performance and the results of our work at any time.

FAQ

Questions before launching campaigns

Incorrect conversion tracking is a common reason for wasted budgets. Before spending, we configure tracking, set limits and define what counts as a result. We scale the budget only when the data supports doing so.
Yes. The Google Ads account belongs to you, and you retain full access throughout our work together. Reports show spending, conversions, acquisition costs and sales value clearly.
It depends on your industry, competition and campaign goals. After an audit, we recommend a budget range that gives the campaigns a realistic chance of success. If the budget is too low to make sense, we will say so.
Data starts arriving after launch, but reliable conclusions require several weeks of measurement. Optimisation is ongoing, and reports show the results and direction of changes over time.
The advertising account, campaign history and measurement data belong to you. Everything stays with you when the collaboration ends, including configuration documentation.
Start a project

Let's explore your campaigns' potential.

Use the enquiry form to describe your goal, previous advertising activity and budget. We will recommend next steps after an audit.

See also

Related services and insights

Service

Allegro Ads

Profitable sales and better listing visibility on Allegro.

Learn more →
Service

Websites

A website that turns campaign traffic into enquiries.

Learn more →
Insights

Google Ads

Articles on campaigns, measurement and budget optimisation.

Learn more →