The offer, online
Equipment categories, product details, rental rates and a clear route to contacting the team.
Project contextOne business.
One business.
Three areas of collaboration.
Leś is a construction and garden equipment rental business in Brzesko, Poland. Customers need to find suitable equipment, understand the rental terms and contact the team. Behind the scenes, the business manages reservations, rentals and its equipment.
Our work covers the complete website design and development, a CRM system and long-term Google Ads management. Together, these projects support different stages of the same business.
Visit the live website ↗Rental operations
A system covering reservations, rentals, customers, equipment, settlements and statistics.
Long-term collaboration
Ongoing advertising campaign management as a continuing part of the relationship beyond the website launch.
01 / WebsiteFrom finding equipment
From finding equipment
to getting in touch.
Equipment takes centre stage. Categories and search help visitors explore the catalogue. Each equipment page brings together a photo, description, technical specifications and rental prices.
The phone number is available alongside the offer. A separate page explains how renting works, helping customers prepare before contacting the business.
02 / CRMBehind the website,
Behind the website,
there is everyday work.
We also developed the rental business’s CRM. Its interface brings together customer and equipment operations, from reservations and rentals to settlements, repairs and costs.
The statistics view presents data by equipment category and selected period, with period comparisons. It forms part of the business’s operational system, separate from the public catalogue.
ReservationsRentalsEquipment and costsStatistics
Mobile viewsEquipment at hand.
Equipment at hand.
On mobile, too.
On smaller screens, equipment photos, prices and contact information appear in a vertical layout. A persistent phone button makes it easy to move from browsing to a conversation.
2021The year the website launched
03 / GOOGLE ADSThe relationship continues
The relationship continues
beyond launch.
We built the website in 2021 and have managed Google Ads campaigns for Leś for many years. The relationship spans a public website, an operational system and ongoing advertising management.
This is a relationship that extends beyond publishing a website. Our work gives us an understanding of both the customer-facing offer and the operations behind the business we advertise.